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    In-house advertising for NeilPryde
NeilPryde Windsurfing 2012
Print advertising
The focus this year has been the unlikely marriage of toughness and beauty. The 2012 sails are 'built tough' with new reinforcements and materials while remaining the best looking windsurfing sails on the water. The copy reflects this positioning while retaining the unique NeilPryde humour signature. We continue the use of QR codes to connect the print medium with the digital. You can use your mobile phone to scan the code to learn more information about the product and watch a video.