Verizon FiOS announced the addition to its robust channel line up BeIN Sports. This effort was targeting the bilingual/bicultural Latino, therefore all of the items produced were fully toggable English/Spanish. Thus providing a seamless experience, where the visitor could consume the content in their language of preference. The ecosystem included social media (App, Twitter Parties), Digital Display (Standard and Rich Media Banners), Pre-Roll and Landing Page. The landing page took advantage of an existing frame work in order to have a short and effective turnaround, this construct was used for several national efforts.