Remus Uomo - Play With Style
Remus Uomo wanted to increase awareness of their brand amongst new male audiences in Ireland. They were given a unique opportunity to sponsor Ireland's national broadcaster's (RTÉ) coverage of the 2018 FIFA World Cup. I created a suite of sponsorship stings designed to reach a younger, male audience and showcase the brand in a compelling narrative. We
Agency: ASG & Partners Director of Creative Services Kirk Moffatt
Concept: David Higginbotham Client: Remus Uomo Ireland
Results
The Remus brand was exposed to approximately 23.9 million members of the 15 years + male au-dience during the sponsorship. Remus experienced an overall 442.86% increase in web traffic from Ireland during the course of the tournament. Organic Search increased by 84% and direct traffic increased by 1670% in Ireland. Referral traffic drove 2800 additional clicks through to the website. The Dublin flagship store experienced a 101% increase in revenue during the period overlapping with the tournament.
Source: ASG & Partners (https://www.asgandpartners.com/work/remus-uomo/)
