St. Panadol's Day

Celebrated the world over on March 17th, St. Patrick's Day is the national holiday of Ireland. Synonymous with shamrock-clad parades, green-clad people and alcohol-clad parties, it's also one big drinking session. As a result, March 18th is a day for quiet reflection and loud hangovers. Which is exactly why we proposed that the one brand that could help battle the effects of St. Patrick's Day should ask this very simple question in a national press campaign on what we're calling St. Panadol's Day.

Concept: David Higginbotham   |   Art Director: Hansel González   |   Copywriter: David Higginbotham