FUTURECO is a skill-sharing conference for the start-up community toggling topics like personal growth, working in the industry and case studies with the goal to COnnect, COnverse and COllaborate within the COmmunity. To COmmunicate all these topics, the branding and COntent-driven marketing were based on a series of illustrations of the most essential element of any community – the people in it. COnsciousness is also a key belief thus NO t-shirts, stickers or throwaway giftbags.
