Estonians are known for their love of music and nature.
So it made perfect sense to brand the biggest national song contest - Eesti Laul - with singing birds. Since its the local finals for Eurovision, the contestants are like singing birds - vocal and extravagant. And the viewers are like birds as well, constantly tweeting about their favourites.
And to emphasise this variety of music not only did we brand the event but we created a whole “bird alphabet” for everyone to use freely - the artist and the fans.