LIFEHAMMER is a manufacturer of car safety products. FLEX/the INNOVATIONLAB developed a new range of products that helps people in emergency situations to exit their vehicle quickly and safely. As a result of insight research FLEX created a number of unique features: better control over breaking the window, easier cutting of seatbelts and more convenient and universal installation of the products in car interiors. Great attention was given to design and quality as for many car owners looks are extremely important.