Margo's is a popular and authentic Neapolitan Pizzeria based in Malta. To celebrate the launch of its delivery service, Margo's took advantage of Malta's 8-digit phone numbers to gain exclusivity to the memorable number 800-PIZZA.

Together with Margo's, we then worked on a number of deliverables to help increase awareness of this phone number and the delivery service.

First off was the design of the pizza box itself. To pay homage to the artisanal craft of pizza making at Margo's, a raw, hand-drawn technique was undertaken to illustrate the pizza box itself.

The hand-drawn approach was carried over to all the other deliverables, including the Piaggio Ape that was to be used for the deliveries themselves, while acting as a moving billboard at the same time.