PSA Insurance Solutions, part of PSA Group (owners of vehicle brands Peugeot, Citroën, DS, Opel and Vauxhall) was launched in early 2018 and provides insurance products and solutions to vehicle owners in several countries. I was entrusted with the website strategy and design for this new corporation, prominently ensuring ease of use of the website, easy understanding of data and technical jargon for end users, and focus on conversion rates through CTAs.