A brand design with a difference that started with the people. The MATTER identity formed organically around it's core, the creative team. This was the true D.N.A of the studio and shares the visual space with the base brand mark.
MATTER brand attachment
The power of taking something away. Positive and negative elements are both just as effective in their respective communication roles whilst multiplying the opportunity for strategic brand placement throughout the urban environment above and below the line of consciousness.
MATTER in motion.
The core D.N.A ultimately creates the biggest visual statement delivering the final blow. When art truly mimics life! ;)
MATTER Slappers. Phase 1 total city domination.
MATTER business cards were a true representation of all of the unique people that were the individual strands of the studios D.N.A. All business cards featured a layered lamination of stocks from Neenah's Astrobrite colour range with the occasional Popset flavour injection from Ball/Doggetts paper. Cards were produced entirely in house, printed on a Xerox C60.
A unique colour harmony was reserved for each persons card sets.
The MATTER brand and D.N.A visual dominated their spaces with a competitive rivalry.
MATTER generic wrapping paper.
MATTER iconography- collapsed version; Embossed in house.
MATTER portable handheld brand embossing power!
The MATTER Sub-Culture brand experiments.
