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ONE WAY - NEW BRAND PACKAGE

For fixed gear devotees worldwide the ideology is simple. Their machinery is minimal and so is the new identity for One Speed, a Melbourne based brand for single minded, single speed and fixed gear rollers & riders. 
Hand built at Ponybikes this NJS spec TOYO fixed gear track bike was the driving force behind One Speed. Photographed by the late Jay Richmond  @jrsin666
The One Speed identity in a variety of logo variants communicating one simple way of rolling life.
It's all about fixed gear and track bicycles. It's one cog, one intention, one speed, one way.
2020 range of One Speed t-shirts, tote bags, caps and stickers available for pre-sale now. 
ONE WAY - NEW BRAND PACKAGE
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ONE WAY - NEW BRAND PACKAGE

New brand identity design for One Speed - Fixed Not Broken

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