Color Elements
Duke Corporate Education introduced new branding, including a new color palette. Instead of only pushing a standard color info document showcasing a color block, RGB, CMYK, PMS, and hex codes - I elected to put the new top level colors into an artistic composition in addition to the color reference guide. The goal here was to show versatility of the palette by using the primary and secondary colors to illustrate an unrelated subject matter, the four elements.
Over the years of working in corporate, agency, and freelance contexts I've found that when introducing overarching components (such as a color palette) that will be used extensively across sub-contexts within a larger brand or business, creating something beautiful/functional to model the use of said component is much more effective in creating buy-in amongst stakeholders. No, it's not immediately relevant to the business, but the first objective is develop creative trust of the new tools within the brands creative community.
Water
Wind
The Four Elements
One of my first experiences with design and digital art was using Microsoft Paint at 8 years-old and surprising my Dad with new desktop backgrounds on his computers.
After creating completing the Four Elements project, I wanted to find a way to showcase the work and had the idea to turn each piece into a desktop background. I worked closely with the Duke CE IT Team to add these backgrounds to newly imaged employee computers. The collection now contains images at 3 different dimension-sets to satisfy the major viewport settings used by Duke CE employees.
Fire
Earth
