The Adaptive Strategic Execution Program (ASEP) is an educational offering designed to teach leaders to lead in the more complex and dynamic contexts of business and government. The program is a co-branded partnership between Strategy Execution (StratEx) and Duke Corporate Education (Duke CE). These particular collateral pieces are designed to showcase the "on-campus" offering.

In the branding effort, I chose to highlight the picture of Duke University's Broadhead center. It's a key component of student life at the university, a major selling point for the on-campus experience. The gold color of the illuminated building is very similar to hues that appear in both the Duke CE and StratEx brands, making it a well-suited choice to bridge the individual brands. Using the white logos for both partners keeps everything clean, and visually balanced.