Guerilla marketing campaign for Tengbom

The city would not do anything about a sidewalk that everyday was full of bikes, so Tengbom took the matter in its own hands and designed a temporary bike rack to make some order in the chaos. We interviewed people on the street about the design, getting instant feedback for future iterations and then we got in touch with local news to get the story out there and talking about Tengbom as a product designer and urban planner. The whole thing was a small part in moving the entire brand from a traditional place to more of a lifestyle position. The blueprint for the bike rack was shared with the world.

I came up with the idea, art directed, talked with media, filmed and edited the video and putting it out there in social media.