BRAND PLATFORM

Company name, graphic identity, website and communication strategy.
Idea, copy, art direction, production and web design. Assignment for OOAK Relations.

During a shorter sprint, we have interpreted this recruitment start-up, from the people in the company to the business ambition, and the result is an identity that does more than convey jobs. OOAK's identity takes off in a lifestyle world where you talk about characters and lifestyles rather than titles and roles. A communication concept as clever in copy as in graphic form and identity.