MyPath Brand Design
MyPath is a company that provides specialized services and dignified care for those with disabilities. After a name change, MyPath needed a new logo and brand to launch their refreshed identity. I presented multiple logo options on a team, and through the review process they selected my humanistic design to represent their company. The MyPath logo was designed to be approachable, inviting and hopeful. It represents the warmth of the people that make up MyPath, and hope for the people they serve. The logomark has three components: a human element, a path and a leaf. The human represents the mission-driven staff as well as those MyPath serves. The path and leaf symbolize the growth and journey MyPath provides for its staff and people they care for every day.
