“有解”的创立源自一次北欧之旅,北欧作为全球幸福指数最高的地区,让“有解”在品牌基因里就自带幸福因子,这也是在本次品牌标识设计最想呈现的观感。所以设计时把中文名作为基础形,分解文字笔划,以搅动酸奶形成的轨迹表现,并将其与酸奶杯俯视图形结合,使整个设计圆满柔润,可亲可爱。再以英文名youget分割,让人联想到,与朋友品尝酸奶,享受健康生活的幸福与舒适。

面对繁忙紧凑的都市生活,难免会遇到各种各样生理,身材或情绪的困扰。“有解”根据水果的不同功效,邀请营养师制定出合理的搭配,推出“半塘少女”、“吃出F杯”、“佛系瘦身”、“能量爆表”、“专治心塞”、“强势刮油”等系列产品,帮助都市人改善现代办公导致的常见问题。在设计中,我把整个系列的产品进行图形化,作为品牌的核心视觉元素,形成一个可以生长的的品牌系统,同时沿用到产品包装上。

The creation of "You Get" came from a trip to Northern Europe. As the region with the highest global happiness index in Northern Europe, this makes "You Get" bring its own happiness factor in the brand's genes, which is also the visual experience that it wants to present most in this brand logo design. Therefore, we used the Chinese name as the basic shape in the design, decomposed the Chinese character strokes to express the circle formed by stirring the yogurt, and combined it with the top view graphics of the yogurt cup to make the whole design smooth and friendly. Then divided by the English name "You Get", it can remind you the tasting of yogurt with your friends and enjoying the happiness and comfort of a healthy life.

Faced with a busy and compact urban life, it is inevitable that you will encounter various physical, body shape or emotional problems. According to the different effects of fruit, "You Get" invites nutritionists to formulate a reasonable combination, launching "Half-sugar girl", "Come up with F cup", "Buddhist-style keep fit", "Energy booming", "For heart broken" ", "Fat wiping" and so on to help urbanites improve common problems caused by modern office. In this design, we graphicalized the entire series of products, and then used them as the core visual element of the brand to form a brand system that can be extended, and also applied to the product packaging.

有解 youget
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有解 youget

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