Digital Lookbook 2018
American Furniture Warehouse created a Spring Lookbook that customers could browse through online for welcoming spring into their home!

Welcome spring into your home with a little inspiration from our spring lookbook! Whether you adore farmhouse finds, crave a boho chic look, or relish casual contemporary style, we have something to help you redecorate for springtime. Plus, you can check out how influencers from Colorado and Arizona refresh their space!

Customers can interact with the Lookbook by clicking on: product webpage links, blog articles, YouTube videos and Shop the Look links to the AFW.com website. Also, new to this second edition of our online lookbook, was incorporating beautiful photography from our Influencer Partner Program. A photoshoot was setup in the AFW Photo Studio in Colorado to conduct the cover image, including a furry little model, Bentley.

A custom UTM was setup in Google Analytics to track the traffic to this webpage to show off this new feature of our website and the Spring Lookbook launched 3.27.19-6.21.19.

Digital Lookbook
Published:

Digital Lookbook

Published: