A new concept was hitting the streets of Beirut combining a Kids Academy and a Class A Kitchen / restaurant. The clients entrusted us with the creation of an identity that clearly communicates the contrast and unity

of the place.

The challenge in this case was bringing out the fun in chic. The academy consists of theater classes, workshops, art courses and a dancing audio while the restaurant targets class A customers. The choice of name was really pivotal to the brand as it helped in communicating both liveliness and sophistication.

The result was a brand that attracts curious children and their posh parents. We were able to reach that goal through applying the concept of folding on the different applications at hand.