Strata Open Air Museum is a revolutionary outdoor exhibition situated inside the Vredefort Dome - The largest impact crater site on Earth situated near Clarens, Free State, South Africa. 

The idea is to create an Open Air Museum where sculptures and monuments would be situated around the dome for people to find. A family-friendly experience for outdoor enthusiasts like hikers and mountain bikers. 

For this corporate identity, I created a letterhead, envelope, name tags, a map of where the museum would be situated, social media banners and business cards.

 

I chose the name Strata to define the layers of rock left behind to form the impact site. The visual identity is to redefine navigation. I have incorporated topographic style illustrations and a circular logo that can relate to the shape and map of the Vredefort Dome. As well as the use of a rich black and orange/bronze to represent the landscape.