XLAB Realtime (2019)
Client: XLAB Realtime
Location: New York, USA / Prague, Czechia
Industry: Creative agency / Event, technology, innovation
Brand Identity, Art Direction, Communication
About: XLAB Realtime is a New York-based studio which hybrid team works at the intersection of creativity and technological innovation. They're empowering leading brands, event production agencies and technical producers to deliver site-specific, software-driven technology installations without the clutter.
Design Strategy: I teamed up with XLAB's team, helping them re-position themselves as the premium innovative leader. Drawing back from our strategy we created a new distinctive visual language. A bold mark, patterns and a playful layout underlined the visual change. The results? By a complete rebranding we've been able to make XLAB more valuable by design. Also, we've been able to target new markets and connect with new audiences.
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