Betterfin – (2018)
Creative Direction, Brand Identity
About: Betterfin offers a single, intuitive process to get options for the best and most appropriate financing for a small business owner. One stop shop, a single application to get dozens of real financing offers.
Goal: To create the best way to get the right financing for every small business. We represent a better way of financing. A better…fin.
The aim was to create a reliable bold brand. A brand that will leave the people with feeling that whatever they're hoping to accomplish, will get done - and be done with care. They feel like they will be taken care of by someone they can trust.
I worked closely with the Betterfin team to take their already established brand strategy to its logical conclusion, rebooting the visual identity, and creating a design system to set the base of their visual communication.
The new visual identity needed to be clear, bold and trustworthy at a glance. We created a system that elevates the brand as an emerging leader in the financing sphere as it’s starting at the U.S. market.