while working on this project the main challenge was to present a bookkeeping company in a non-standard, interesting way.
To ensure our target segment that their future relationship with AccountAnts will be fun and easy.
inspiration:
We were inspired by our own problem. None of our team-members had knowledge in bookkeeping. Therefore, we needed an outsource company to take care of our finances and communicate with us in easily understandable language.
unique properties/project description:
The visual communication strategy we chose for AccountAnts is absolutely different from what you normally expect from bookkeeping/financial organizations.
We wanted to creatively illustrate "the Reason Why" start-ups and other small to medium companies should partner up with AccountAnts, featuring the strenghts in an engaging manner.
thank you
