Kokeshi is Miniso's mascot. But it just so happened, that her visuals often had a stylistic clash with the products, and the reason is very simple: Kokeshi was mostly a 2D character, while the products are almost always depicted as they are. We decided to transform Kokeshi into a 3D character, while maintaining its identity and general charm. This prompted wonderful results:
When you look at Miniso's products, Kokeshi is no longer an oddity but rather an essential mascot of Miniso depicted in a similar style!
