Brief

Redesign the Limerick School of Art and Design Students Union logo/ identity.


Solution

Over the years a damaging culture of unnecessary change has developed
around the SUs image. With every newly elected president/vice president there

also came a change to the unions identity. Newly elected representatives
saw it as an opportunity to mark their arrival. 

I wanted to create a flexible identity that could move with the change in
personnel within the union and could also mark the start of a new academic year.
The identity still needed to be recognizable to the student body as the same organization.