The Brief
Every year the Limerick School of Art and Design Students' Union
organize 'Raise and Give week' which raises money for selected charities.
In order to raise awareness throughout the student body we needed
to make a large statement that would grab they're attention.
Solution
My solution involved using post-its as a primary source material.
I thought of the post-its as large physical pixels.
Using a simple grid system I was able to create a logo type
which I used through out the rest of the RAG weeks branding.
I applied the signage onto the front of the large glass
lobby which is the main entrance of the School.
The signage was clearly visible from quite some distance.
During the week people started to interact with the signage,
writing little messages on the post-its.
The solution was creative, colour, interactive,cost effective and over all very successful.
Every year the Limerick School of Art and Design Students' Union
organize 'Raise and Give week' which raises money for selected charities.
In order to raise awareness throughout the student body we needed
to make a large statement that would grab they're attention.
Solution
My solution involved using post-its as a primary source material.
I thought of the post-its as large physical pixels.
Using a simple grid system I was able to create a logo type
which I used through out the rest of the RAG weeks branding.
I applied the signage onto the front of the large glass
lobby which is the main entrance of the School.
The signage was clearly visible from quite some distance.
During the week people started to interact with the signage,
writing little messages on the post-its.
The solution was creative, colour, interactive,cost effective and over all very successful.
