GuildSource is a premier developer of Guild Wars 2 eSports shoutcasting. The crew is dedicated to bring viewers the best Guild Wars 2 Structured Player-versus-Player (sPvP) coverage possible. You can find GuildSource on Facebook, Twitter, TwitchTV, and YouTube.
Project
Design and brand a small, passionate group of personalities that looks both professional and exciting. Create a look that stands out from its competitors in the Guild Wars 2 eSports shoutcasting scene and employ that identity across several different online venues.
Execution
GuildSource already had an established use of the “G” and “S” in its current logo, so I ran with that. The original look was something worth evolving. I sketched a blend of the current form with aesthetic inspiration of the official Guild Wars 2 video game logo: a dragon. I took careful consideration to differentiate the official game and GuildSource’s new identity to create a look that combined inspiration and originality.
