Sirena Carpenter's profile

Silk Light

Sirena Carpenter
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Silk Light
Project Management
For my class, Business Practices of Advertising, I was given Silk Light to work on throughout the quarter. I researched soy milk and cow's milk, and found how much healthier soy milk is. I created an IMC positioning the soy vs the cow, in the form of a print ad, table tent (to be placed in IHOPs) a wag (AKA wobbler or shelf talker), a brochure, and a flash ad. This was my first experimentation with Flash.

Note: When the flash ad uplaoded, it left little "traces" of my graphic elements. I'll fix this ASAP.


SILK Project Management graphic soy milk silk light print Flash
SILK Project Management graphic soy milk silk light print Flash
SILK Project Management graphic soy milk silk light print Flash
SILK Project Management graphic soy milk silk light print Flash
SILK Project Management graphic soy milk silk light print Flash
Silk Light
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Sirena Carpenter's profile

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Sirena Carpenter's profile
Savannah, GA, USA

Silk Light

Silk Light project management positioning soy milk against cow's milk.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives