Blankspace
Blankspace
Blankspace
AS Roma
3D Statues Collection Launch
Blankspace
Blankspace
Blankspace
Client: AS Roma
Agency: Immagineria
Art Director and Video Editor: Alessandra Selis
Date: February 2017
Blankspace
Blankspace
Blankspace
The Project
Adv video of the 3D printed statues of AS Roma soccer players.
The aim of the soccer company was to show how the process of 3D scanning and printing worked.
Blankspace
Blankspace
Blankspace
The Difficulty
The footage received was poorly shot using a phone, by a non-professional operator. Moreover, the total length of the footage wasn’t enough to cover the requested video length of 60 seconds.
Being aware of the poor quality of the starting material, the client asked me to do my best to make a medium-quality video at least.
Blankspace
Blankspace
Blankspace
The Technique
In order to reach the desired video length, I chose the glitch style, that helped me to justify the jumps and the short repetitions.
That's why the entire video is based on jumps, repetitions, planned errors, dirty sequences.
The glitch is also a technological error and 3D printing was the newest technology on the market, called a technological revolution. The style was completed by fast-paced electronic music.
Blankspace
Blankspace
Blankspace
The Result
The AS Roma liked the video so much that they used it during a football match at the stadium, online, and outside the Nike Store in Via del Corso in Rome.
Blankspace
Blankspace
Blankspace
Cut for the Stadium and the Nike Store
Blankspace
Blankspace
Blankspace
Blankspace
Blankspace
Cut for the Social Media
Blankspace
Blankspace
Blankspace
