For the inaugural US e-commerce site of Uniqlo, Razorfish commissioned me to design a set of icons. Uniqlo's minimal design gave the direction for a simple, geometric shaped icon set, reducing the information to the maximum. The site toppled its first-quarter sales goals by 10% & won an Art Director's Club Gold Award for E-Commerce.






Design Grid 60x60 pixel


Sizing for the Hp Menu




Icon Exploration



System Icons



Final Icon Set



Client: Uniqlo US
Agency: Razorfish
Creative Director: John Antoniello
Icon Designer: Philippe Intraligi


Uniqlo - Icon Design
Published:

Uniqlo - Icon Design

For the inaugural US e-commerce site of Uniqlo, Razorfish commissioned me to design a set of icons. Uniqlo's minimal design gave the direction fo Read More

Published: