Philippe Intraligi's profile

Barclay's Bank - Icon & Illustration Brand Language


Analyzing the global icon & illustration language of Barclay's Bank required to collect a number of digital and analog example. By defining a clear design system, I based the new design on a grid and geometric shapes. Result  was a visually connected illustration and icon system, brand guideline & easy to use set of tools.

Color Variation




Icon Grid
Simplifying Reality to the Core
Use of Geometric Shapes
Close up of the Icons




Icons on Button System


Illustration Construction & Style



Color Variation






People Illustration Style using Geometric Shapes



Landscape Illustration







Infographic Style using Grid System





Client: Barclay's Bank
Agency: Landor
Creative Director: Craig Dobie
Senior Designer: Philippe Intraligi


Barclay's Bank - Icon & Illustration Brand Language
Published:

Barclay's Bank - Icon & Illustration Brand Language

Analyzing the global icon & illustration language of Barclay's Bank required to collect a number of digital & analog example. By defining a clear Read More

Published: