Fedrigoni
Brief:
Increase the brand’s profile amongst the design community creating exciting and engaging marketing tools to promote the paper ranges on offer. Inspire printers across the UK to work with the wide variety of Fedrigoni papers on offer. Your idea must use and or showcase paper in a creative way. Your idea should show how you would promote our papers reach our target audience.
Concept:
Play on the words in the phrase ‘Out of Paper’ associated with printers. Create a contrast between the emotions associated with ‘Out of Paper’ and the feelings of creating something ‘Out of Paper.’
Solution:
A series of 3D scenes made ‘Out of Paper’ contrasted with images of frustration, anger and boredom associated with mundane office life revolved around printers, in the form of 3 sets of 2 posters. Accompanied by a book including the posters as well as origami elements and samples of Fedrigoni paper.
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