About tidy
tidy is a cleaner-hailing service that uses an online application for those in need to connect with a housekeeper for their cleaning needs. Instead of only offering cleaning services, tidy is also focused on a clean space both internal and external. This is cleaning by individuals who love cleanliness of the body, mind, and spirit and would like to spread that love to others.
Strategy
Tidy is a cleaning service that promotes order on all levels so I wanted for the brand to look fresh and as well as feminine. The application was designed for users to be able to search for cleaners and vice versa. The copy used in the advertisement series found in the last section of this project’s purpose is to introduce people to the brand by intentionally communicating with a certain personality and tone.
