About Dr. Bronner's
Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third- generation master soap maker from a German-Jewish soap-making family. He used the labels on his superb ecological soaps to spread his message that we must realize our unity across religious & ethnic divides or perish: “We are All-One or None!” Still family-owned and run, Dr. Bronner’s honors its founder’s vision by continuing to make socially & environmentally responsible products of the highest quality, and by dedicating our profits to help make a better world. All-One!
Strategy
My decision to work with Dr. Bronner’s for this package redesign came from the fact that 1) it was a requirement that paint be used and right I knew that I wanted to work with watercolor, and 2) because like most projects I work on, I wanted to work with a brand I was passionate about. For the new design, I wanted to make the paintings the central focus to give the new packaging an overall natural, light, and airy feel, which is the feeling I get from the Dr. Bronner’s brand.
