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Fizz - Brand Launch

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Fizz

Fizz is a new Canadian online telecommunications provider who wants to redefine the mobile and internet services by giving the consumer what they want, when they need it, in a simple, fun, and fair way.

Creative Challenges

The team faced three main challenges while developing the global brand: creating something sufficiently different to catch consumers’ attention, while remaining user-friendly in order to truly facilitate the consumer experience, all while being universal enough to reach digital lovers regardless of their age or socio-demographic profile.

Solution

We created a lively and vibrant brand by using bold colours and playful imagery to inject a little bit of fun and humanity in the digital world.

Client—Fizz
Agency—Ogilvy Montreal

Branding
Design—Mathilde Filippi, Véronique Lemieux, Celine Arnaudeau
Creative Direction—Isabelle D'Astous
Illustration—Thaïla Khampo, Mathilde Filippi
Typography—Coppers and Brasses, Étienne Aubert Bonn

Motion Design—Benoît St-Laurent

Advertising
Art Direction—Mathieu Lacombe, Antoine Dasseville
Copywriting—Alexandre Emond-Turcotte, Laura Black, Vanessa Harbec, Simon Blaquière
Creative Direction—Carle Coppens, Alexandre Emond-Turcotte
Production—Linda Leroux

Studio—Benoît St-Laurent, Patricio Bouey

Photography—Consulat

Photographer—Simon Duhamel

Art Direction & Set Design—Rodrigo Sergio, Pascal Brousseau

Videos—TVA Productions

Director—Yan Giroux

DP—Sébastien Duguay
Art Direction—Charlotte Ratel

Post-Production—MELS

Music & Sound Design—Apollo Studios

Music Producer—Gab Gagnon

Sound Engineers—Vincent Dufour, Donevan Adams, Tanguy Meunier