Pandaemonium.
Pandaemonium is a consulting agency lead by Alice Armitage. By definition it means a wild and noisy disorder or confusion; uproar or chaos. Alice thrives in this environment and prides herself in finding order in the most chaotic situations. This is how Pandaemonium was born, a consulting agency helping start-ups and established businesses develop and grow in the right direction. The brand explores the chaos in the meaning of the word, whilst also looking into its reference to John Milton's epic poem, Paradise Lost.
Photographs by Ali Davis
2018
