Apidemia is an IT-engineering company at heart that works to bring existing companies towards new success in the digital age.

The main challenge of this rebranding project was creating communication patterns for the brand both externally and internally. Mixing together an identity that has to be professional and serious and one that needs to be fun and appealing is a difficult thing to do. The reality of the big IT brands that create an amazing corporate culture around their working spaces is that they also create a lot of pressure to the smaller players of the industry. As an IT company it’s impossible not to take into consideration internal branding communication strategies. In Apidemia’s case on one side we had the big clients and on the other side were the employees that needed special attention also.

We brought both sides of the story into the same graphic interpretation and managed to keep both of them under control, without chipping off any meaning or value from either sides.