Reason | Branding
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Reason is a clothing brand manufactured in İstanbul, with a mission of creating high-quality and simple pieces. With its adaptive, natural, minimal design, the brand values and long-lasting fabrics to build perfect forms.
I used a palette of pastel tones with mustard yellow and gray touches to achieve an appealing yet balanced style and carried the brand through the label, hung tags, bags, boxes, stickers, and tissue paper.
Examples of blind emboss and bold typography add a contemporary and bold approach to design.
One of the core values of the brand was accessibility and simplicity. To achieve these, I wanted to give a friendly and warm sense by using lowercase letters, together with creating a subtle symbol by playing with the terminal of “r”.
To highlight the craft in the production phase, I created the “sewing” pattern; it was mostly used in large usages.
Thank you!
