The O2 Wireless Festival in London featured a Music Monster dome housing touchscreens, photobooths, hypertag content, music streaming and chill-out areas. Animations screened alongside the main stage and celebrity Music Monsters featured on gig t-shirts. Giveaways included mobile content, phone charms, tatoos and stickers.
Musicmonster.co.uk – where winning submissions were turned into TV bumpers across 12 music channels