Website :: Before Event
Pre-publicity in fashion magazines invited readers to become brand ambassadors by inviting their friends to the 4-effect event taking place in 4 major UK cities. At exclusive nightclubs, guests entered 4 fantasy worlds where they could experience the effects of Wonderbra.
The Event
The website was then refreshed with photos and footage to share across social media. Product was linked to purchase online and 4-effect point-of-sale was created for stores.
Website :: Post Event
Retail
