Social Contest: KUSA/KTVD 9 News
From the start of training camp through playoffs, 9NEWS has all the exciting action! No other Denver television station has access to the team or NFL assets in primetime like 9NEWS, The Home of the Broncos!
AFW partnered with KUSA Channel 9 for the second year in a row to promote a contest during the Arizona Cardinals and Denver Broncos pre-season game. Since AFW has store locations in both Arizona and Colorado, we thought it would be fun to make our CEO duplicated and talk about how our Colorado stores have the best prices in furniture versus our Arizona stores. The storyboard was set with duplicating our CEO into the commercial with a red (Cardinals) and blue (Broncos) attire. Viewers were asked at the end of the commercial to go to AFW.com to register to win a $250 gift card. The commercial aired once during the second quarter of the pre-season game, locally in Denver, Colorado.
The project included the following marketing deliverables:
- On-Air Campaign: Multiple bonus :30 commercials aired from Tuesday, 7/31 – Saturday, 9/22. Bonus campaign delivered 28.7 Household RTGs and 8.8 W25-54 RTGs.
- On-Air Campaign: One :30 commercial aired during the actual Broncos vs Cardinals game on Thursday, 8/30. The commercial aired during the first quarter of the game at 8:37 pm local time. This commercial delivered a 20.6 Household RTG and a 9.7 W25-54 RTG.
- On-Air Campaign: One :30 commercial aired during the actual Broncos vs Cardinals game on Thursday, 8/30. The commercial aired during the first quarter of the game at 8:37 pm local time. This commercial delivered a 20.6 Household RTG and a 9.7 W25-54 RTG.
- Overall on-air campaign delivered 49.3 Household RTGs and 18.5 W25-54 RTGs.
- Digital Campaign: 9NEWS.com Sweepstakes Article - posted on Tuesday, August 7th with 1,589 page views. Participants entered from Desktop or Mobile article on 9NEWS.com with 6,659 page views, or from Social Media, 9NEWS App, or AFW.com.
- Digital Campaign: 9NEWS.com Sweepstakes Article - posted on Tuesday, August 7th with 1,589 page views. Participants entered from Desktop or Mobile article on 9NEWS.com with 6,659 page views, or from Social Media, 9NEWS App, or AFW.com.
- Social Media: Featured posts on 9NEWS social pages: Facebook Post #1 (Monday, 8/27 @ 6:00PM): Total Reach: 53,462 | Total Impressions: 71,764 | Engaged Users: 1,134, Facebook Post #2 (Thursday, 8/29 @ 5:30PM): Total Reach: 42,974 | Total Impressions: 47,864 | Engaged Users: 837, Five Twitter Posts – Saturday, August 11th – Thursday, August 30th
- Contest Results – 157 entries and all agreed to share their email addresses.
- Contest Results – 157 entries and all agreed to share their email addresses.
