São Paulo - BRA
LAYER 01 - PLASTIC

We do not sell clothes. We offer a new way of dressing. Naked from itself, transparent and safe.
Another look at that which covers our body. Only when fashion becomes transparent can the individual emerge in plenitude.

I Wear No Clothes guides consciences towards their own neutrality in a world of contrasts. The non-fashion as an opportunity to know a new version of yourself - without the plastic veil; without patterns. Stripping clothes of their brands allows for opening space to the “know thyself”. 
Decifer me and devour me.
_________________________________(UNWRAP)________________________________
LAYER 02 - SKIN

More altruism, less egotism. A brand that saw through the clothes:

- The body as an expression of the soul in an apex of life.
- Life as the urgency of the soul in its most subtle plans.
- Skin as the soft message of a reality we co-create right now.

We create elements that complement this truth. Without a stamped brand. With a vegan/sustainable production. Little by little inserting a new way of consuming, more aware and minimalist, freer. Conscious production processes allow us to focus on our consumption values. This reveals personal values. Reveals ourselves.

_________________________________(UNSELF)________________________________
LAYER 03 - STARDUST

We invite the public to visit the hyperspace, in a place far away from everything: inside ourselves. 
The source of eternity resides on the last words of the one and on the discovery of the whole.

Everything is connected in a way.
If clothes say, the body screams. This is our truth.

I WEA® NO CLOTHES
Where nude people get dressed.​​​​​​​





Thank your for watching.
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I WEAR NO CLOTHES ® ALL RIGHTS DESERVED.


Brand Concept and Graphic Design: Gabriel Martoni
Studio: Mágica





IWEARNOCLOTHES
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IWEARNOCLOTHES

Branding concept & identity created for a brandless clothes store. It sells more than clothes - a way of wearing them. More conscient, freer. Nud Read More

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