Print & billboard campaign for the flower delivery service Fleurop. The motive is made of thousands of real flowers. A strongly male orientated scene is put in contrast with the lovely art of a flower arrangement. The campaign was shot in the Austrian studio of photographer Staudinger & Franke. Post production by Madlen Penev & Asae Tanaka.

The idea: There are certain things in life men do and women hate. But when presented with flowers,
women usually become much nicer - and men get away with their fun.