Work in Progress Torgeir Hjetland's profile

Storyline Studios

Work in Progress Torgeir Hjetland
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Branding
Storyline Studios
Identity, interior, signage system and art direction for Norway’s largest film studio. The logo’s white square creates a storyboard, a space for creativity, which encourages the user to interact. The name also implies a full-scale film production. People’s notion of film and commercials is an escape, a twist on reality, action and colourful special effects. The photos taken for the identity by Filippo Minelli are frozen moments where the future is yet to be revealed, and it makes the viewer engaged and curious. The signage system is inspired by the film studios of Hollywood. Detailing of custom made typography for logo in cooperation with Magnus Rakeng. Portfolio photos by Mathias Fossum.

The identity received gold at the Norwegian Design Awards, and silver at the European Design Awards 2013.
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
work in progress Torgeir Hjetland artwork Corporate Identity Signage Filippo Minelli
Storyline Studios
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Work in Progress Torgeir Hjetland's profile

Owner

Work in Progress Torgeir Hjetland's profile
Oslo, Norway

Storyline Studios

Identity, interior, signage system and art direction for Norway’s largest film studio. The logo’s white square creates a storyboard, a space for Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives