Genagricola, one of the Italian leaders of winemaking, decided to enter the Romanian market with a new product. But, in the context of a highly competitive scenery, the company knew it had to be something off the beaten tracks, something that would tell a story many people enjoy. That is how Dorvena, a local premium wine brand was created.

We had to come up with a powerful, distinctive name, that encapsulated a Romanian feel. In addition, the team was in charge of creating a unique and appealing label for the wine, one that would really differentiate and make the people choose it from other products.

An ambitious mission, which we were very excited to have!