Boosting sales with innovative email marketing campaigns
While everything may seem smooth in the cosmetics industry, the stakes are high and the competition is fierce, so entering a new market is always a challenge for a brand. Paula’s Choice, a premium cosmetics brand from the USA proved it is possible, and in less that 5 years from being present in Romania, it grew to be one of the most appreciated names in the industry, not only in terms of image and communication, but as a provider of quality content and products.
