Hello World was a collaborative design project between Agency of None and Biome Collective for the 3D Festival, the launch event for V&A Dundee. Using a design language inspired by the Kengo Kuma + Associates building we applied this in a variety of ways across the site, from screens to merchandise and into a series of ten custom designed and built portable light beacons. The event culminated in a light and sound spectacle illuminating the building and communicating with the city.