Reworking the graphic identity for Dundee Design Festival into a series of physical blocks of varying height, with painted pattern applied directly to the factory floor. The concept was to let people explore the elements of graphic design by playing with the logotype in a physical environment and document the changes using a small camera installed above, capturing images at set intervals and posting them into the header of the festival website.
Dundee Design Festival Physical Identity
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Dundee Design Festival Physical Identity

Dundee Design Festival 2017 physical identity installation at West Ward Works.
116
1213
8
Published:

Tools

Adobe Illustrator
Adobe Photoshop
Copyright Info

Attribution, Non-commercial, No Derivatives

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