The Western Fair - Brand Re-Design, Identity System
Before we dive into the details of the project, I'd like to say that this is NOT an official re-brand of the Western Fair District. This is purely conceptual and I was never hired or asked to do this. The reason I chose to do this project was out of personal enjoyment.
The current Western Fair District branding received mixed reviews. While the current logo is unique and modernized, people missed the excitement and style of the old logo. The old design featured large arching text that communicated fun, excitement, and surely reminded people of what it was like to attend the actual fair. The current design lacks one important factor for me – a system that can tie the whole brand together. The District encompasses numerous buildings: the raceway, market, sports centre, agriplex, and more. For this project, I wanted to ensure I designed a logo that could be used for all of different venues (if not independently owned) and captured the excitement of the old branding that everyone missed.
The current Western Fair District branding received mixed reviews. While the current logo is unique and modernized, people missed the excitement and style of the old logo. The old design featured large arching text that communicated fun, excitement, and surely reminded people of what it was like to attend the actual fair. The current design lacks one important factor for me – a system that can tie the whole brand together. The District encompasses numerous buildings: the raceway, market, sports centre, agriplex, and more. For this project, I wanted to ensure I designed a logo that could be used for all of different venues (if not independently owned) and captured the excitement of the old branding that everyone missed.
About The Western Fair District
The Western Fair District is a multi-faceted, not for profit, Agricultural Society, based in the heart of London, Ontario. WFD is a member driven organization supported by an extensive group of volunteers and staff. Through its programming and facilities it is a leading year-round agriculture, entertainment, commercial, sports and recreation destination for residents of the city of London and far beyond, anchored by its signature event, the annual Western Fair.
Mission
The Western Fair Association is an Agricultural Society that, through its people, activities and facilities, excels in creating unique experiences that fulfill the evolving entertainment, recreational and educational interests of our customers.
Vision
Creating unique experiences that build positive memories.
Creating unique experiences that build positive memories.
Principles
As a progressive AGRICULTURAL SOCIETY, the Western Fair Association supports the on-going development of the agricultural industry and promotes its value to the urban community.
As a progressive AGRICULTURAL SOCIETY, the Western Fair Association supports the on-going development of the agricultural industry and promotes its value to the urban community.
As a unique and diverse EVENT CENTRE, the Western Fair Association strives to be an innovative leader, delivering the highest standards of customer experience in its event planning, development and operation.
As a responsible, respectful and inclusive EMPLOYER, the Western Fair Association undertakes human resource policies and practices within a safe work environment that are equitable, support the development of the individual and encourage employee input.
As a vibrant COMMUNITY-BASED ORGANIZATION, the Western Fair Association resolves to be a valued and inclusive corporate citizen in the communities it serves.
As an established BUSINESS, the Western Fair Association manages its resources and affairs with integrity and financial responsibility to ensure the autonomy and the long-term viability of the organization.
Logo
Flat Colour Logo
Inspiration
Indoor & Outdoor Signage
Snapchat Filter Concepts
Colour & Type Key
Unused Concepts
