Costa Rica is located in one of the most active seismic zones of the world. That's why costaricans are used to earthquakes.

So we created a web banner powered by earthquakes in real time to demonstrate the benefits of Kativo's Sellatec caulk.

 

Every time an earthquake is produced in any part of the world the banner detects it and moves in real time. Users can see the earthquake data and share it with their friends.

Agency: Tribu DDB
Client: Grupo Kativo (paints)
Executive Creative Director: Javier Mora. 
Creative Directors: Rogelio Umaña & Paula Guevara. 
Copywriter: Cristhian Fuentes. 
Production: The Electric Factory
Year: 2012